For many businesses that provide services – a guy that does car restorations or a lawyer, for example – don’t have set rates. Sometimes the nature of their work means that certain costs will be accounted for in the final charge, such as the cost of replacement parts. However, overall, how much they get paid [...]

“The customer is king.” This is perhaps one of the core tenets of customer service and sales, acting as the underlying principle that every guideline for interaction stems from. There isn’t a salesman or customer service representative in the world that doesn’t get told that phrase at least once in their careers. This holds true [...]

Here at Crafting Customers, we teach you not just how to sell to customers, but dealing with problematic ones you’d rather not deal with, if only you had the choice. Unfortunately, as the lowly sales exec, you don’t. So just keep in mind that you’re putting up with that dour-faced man, or sourpuss woman, because [...]

It is vital in any business to have customers who return to your company repeatedly. You need these return customers so that you can sustain profitability for years to come. In order to get these return customers, you are going to need to know a few tricks on how to do this. The one thing [...]